The SBS Agency | Our Team
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Our Team


Alyson Seligman

Owner | President


You might call Alyson a bit of a creative perfectionist. With nearly 15 years in public relations, brand management, creative direction and digital media, her Type-A personality has become an asset to clients who appreciate her organization, keen eye and ability to accept nothing less than the best. While she’ll be the first one to admit she never planned to own a business, Alyson finds nothing more rewarding than seeing clients exceed their bottom line, generate new business and create meaningful relationships.


Alyson’s focus always has been on creating innovative new programs and initiatives, utilizing emerging technologies, generating buzz-worthy news coverage and most of all, ensuring that all of this comes together to elevate a client’s brand.


In her “spare time,” Alyson runs the lifestyle blog, The Modern Savvy, cheers on her Florida Gators, eats frequently, hangs by the pool with their two little ones, visits the area greenmarkets, scrolls through Instagram and binges on great TV.


Ryvis Sierra

Public Relations Director


As an accomplished PR pro, Ryvis possesses expertise in media relations, brand management, integrated marketing, event management and social/digital content. Ryvis prides herself in giving everything her all, bringing both creativity and business acumen to her work.


Ryvis has enjoyed a diverse career working in various business sectors including hospitality (Sandals and Beaches Resorts), government (City of West Palm Beach), radio, non-profits and even the film industry (check out IMDb for film credits!).


A self-proclaimed news junkie, Ryvis also enjoys writing for different formats and helping clients create the perfect hook and the perfect story.   She is a native Floridian who grew up in West Palm Beach and loves being outdoors. Catch her around town walking, biking, paddle boarding, golfing, or just enjoying the beach, or occasionally indoors at a yoga class.


Aly Stokkers

Graphic Designer


Working with SBS since its inception, Aly has quickly become a client favorite for creating memorable brands with her striking, contemporary and clean graphics. Her more than a decade of experience has helped clients ranging from large retail centers and law firms, to bio-science organizations, nonprofits, cultural institutions and everything in between.


Whether it¹s a logo, brochure, retractable sign, an elaborate hand-drawn illustration or conceptualizing with the SBS team the most useful collateral materials for a client, Aly’s creativity knows no bounds.


Belen Woods

Brand Manager


As the Brand Manager for SBS, Belen is responsible for bringing the communication and branding initiatives of our clients to life through the complete range of communication vehicles including marketing, social media, events and media relations. Belen has an integral role in developing and extending SBS story-telling efforts as well as creating and executing 360 degree marketing plans that extend reach and build awareness.


Belen’s greatest strengths are her creativity, communication skills, relationship building and leadership. Over the years, she has developed several strong partnerships with area stakeholders, tourism industry specialists and nonprofit organizations. With proven skills in developing successful communication strategies, Belen is tasked with creating positive brand positioning, researching and implementing current social media trends and increased market awareness for SBS Agency clients.


A south Florida native, Belen enjoys snorkeling, rehabbing old furniture, photography and reading about smart people who are making a difference in the world. She hopes to be one of those people someday.