Founded by Alyson Seligman, The SBS Agency is a notable South Florida-based boutique public relations and communications firm helping nonprofits and purpose-driven organizations amplify their impact, elevate their brands and inspire meaningful action.

With nearly 25 years of experience in public relations, marketing and branding, Alyson has helped many of Palm Beach County’s most recognized organizations raise their profile, strengthen their reputation, and achieve measurable growth. She’s known for her deep community connections and trusted relationships with local and regional media, and proudly brings a strategic yet personal approach to every client partnership.

At SBS, every project reflects Alyson’s belief that communication can do more than inform —

it can connect, empower, and build community.

More about Alyson

A failed college financial accounting student, Alyson found her calling during her first reporting class at University of Florida. Since then, she’s worked at nonprofits, agencies, educational institutions and proudly represented some of the most dynamic nonprofits and companies throughout Florida.

Beyond her agency, Alyson is the voice behind @themodernsavvy,
where she shares candid conversations about wellness, style, parenting and living with an invisible illness—advocating for greater visibility and understanding of chronic conditions.

A sought-after speaker, Alyson engages audiences on topics including navigating invisible illness in the workplace, authentic storytelling in nonprofit branding, and the evolving public relations landscape.

Let’s Connect

Whether you’re looking to raise visibility, launch an initiative, or strengthen your brand’s voice, let’s make it happen. Email alyson@thesbsagency.com.